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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Email marketing strategy

• By Mark Pekel

15 spectacular 4th of July email campaign ideas & inspirations

US Independence Day celebrations bring fireworks, picnics, parades, and 4th of July email marketing campaigns for us to share with you! So, let’s dive…

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18 min read

Email marketing strategy

• By Mark Pekel

How to make SaaS email marketing your competitive advantage

SaaS email marketing, when done right, follows the client from registration to the end of their journey with your platform. It delivers messages to…

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31 min read

Email marketing strategy

• By Mark Pekel

22 hand-picked funny emails for your marketing inspiration

Funny emails can entertain your audience, humanize your brand, break that ice, and help your emails stand out from the crowd of boring marketing…

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21 min read

Data management

• By Mark Pekel

What is zero-party data? Plus, how and why to collect it

Zero-party data is the most accurate customer data you can get. Businesses use it to make better marketing decisions and deliver superior customer experiences….

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22 min read

Deliverability

• By Mark Pekel

Why Google Deleting Inactive Accounts Isn’t a Problem 

Google deleting inactive accounts due to its new policy means some abandoned Gmail addresses will disappear for good. How will it influence your deliverability,…

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13 min read

Deliverability

• By Mark Pekel

Yahoo and Google new sender authentication and deliverability requirements: How senders should prepare for inboxing in 2024

Change is coming. Yahoo and Google are joining forces to crack down on spam and improve Yahoo Mail, AOL, and Gmail users’ experiences in…

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21 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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