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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Funnel optimization

• By Mark Pekel

How to Slay the Customer Churn Rate Dragon with Email Marketing

At the end of the day, revenue is what most businesses are after. And to maximize this KPI, the best approach is maintaining a…

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10 min read

Segmentation

• By Mark Pekel

Email List Segmentation Analysis – How Brands Engage Audiences

If you want to create relationships, improve engagement rates, and ultimately your revenue, you must utilize email list segmentation. In this guide, we’ll take…

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12 min read

Funnel optimization

• By Mark Pekel

Conversion Rate Optimization for Email Marketing Stars

In marketing, there’s a simple rule. You have to test what you do to learn. Learning to test what you do, and finding out…

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17 min read

Consumer Behavior

• By Mark Pekel

Consumer Behavior Trends and What Currently Works in Email Marketing

The past couple of years saw a steady shift in the way consumers interact with brands. Recent events have only (rapidly) accelerated this process….

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8 min read

Email experts

• By Mark Pekel

Experts Talk: Email Marketing In a Time of Corona

In these confusing times, even email marketing is experiencing changes. To help you deal with this, we gathered a team of experts and heroes…

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32 min read

Gmail

• By Mark Pekel

Trying to Get Out of Gmail Promotions Tab? Think Again

Landing in the inbox is what every email marketer desires. But what happens when your emails reach the Gmail Promotions tab? Turns out, if…

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9 min read

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organized volume of information written
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