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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Funnel optimization

• By Mark Pekel

50 Funny Email Subject Lines That Demonstrate How to Use Humor to Earn Opens

Creating catchy subject lines that grab subscribers’ attention and make them want to open your messages to see what’s inside is essential for email…

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14 min read

Email marketing best practices

• By Mark Pekel

40+ Email Newsletter Best Practices and Tips for 2023

Email newsletters are a mainspring for many email marketing programs. These flexible email messaging vehicles help brands stay in touch and top of mind…

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32 min read

Funnel optimization

• By Mark Pekel

Keep the Ones You Have: How to Recognize and Reduce Customer Attrition

When you lose customers through attrition, you lose opportunities for growth. Customer attrition costs you revenue and time and increases your total acquisition costs….

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27 min read

Consumer Behavior

• By Mark Pekel

Your Guide to Achieving Out-Of-This-World Results Using Lifecycle Marketing

High-performance companies know it takes more than one sale per customer to generate growth and revenue. Strong, long-lasting customer relationships are the fuel that…

Read more

23 min read

Multichannel

• By Mark Pekel

Cross-Channel Marketing: Orchestrating Seamless Customer Experiences to Maximize Brand Performance

Consumers are encountering and interacting with businesses across an increasing number of channels every year. Consumer expectations about how brands use those channels to…

Read more

24 min read

Consumer Behavior

• By Mark Pekel

How to Use Product Recommendation Emails to Increase Conversions and Revenue

Product recommendations are a standard feature on most ecommerce websites where they help visitors find what they want and discover new items to purchase….

Read more

21 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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