The Email
Marketing Odyssey

An email marketing blog for newcomers and experienced explorers,
focusing on hot topics, insights, and strategy.

Email marketing strategy

How to find the best time to send email blasts

Picking the best time to send an email blast isn’t the same as scheduling a triggered campaign or a newsletter. Each blast’s unique characteristics,…

By Mark Pekel

✦

17 min read

The complete
deliverability
handbook

Read the most significant, most organized volume of information written about email deliverability.

Stay on top of everything
that matters in email marketing

By signing up you are agreeing to our Terms of Service
Your data will be handled in accordance with our Privacy Policy

The Ongage
Deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Email Personalization Techniques for Pros

Email marketing professionals know that email is the most effective marketing channel, in fact – they thrive on it. According to a recent survey,…

1 min read

Funnel optimization

By Sharon Beilis

Email Marketing Best Practices to Improve ROI

As a sophisticated email marketer, there are many KPIs that matter to you: deliverability, open rate, CTR. We all strategize endlessly about how to…

3 min read

Deliverability

By Sharon Beilis

7 Things that are killing your Email Deliverability

Imagine getting just 79% of your salary…or if your country came home with just 79% of the Olympic medals they won. That is what…

3 min read

Multi-SMTP

By Sharon Beilis

Best practices for using multiple vendors IPs

Not sure what you gain by diverting emails via different SMTPs? We gathered email experts to lay out the benefits. Here’s what they had…

3 min read

Deliverability

By Sharon Beilis

Advice from the Experts: How to Keep Your Email IP Clean

Recently, we shared advice from experts about How to Keep Your Email List Clean. Taking their advice is a great start to effective email…

6 min read

Funnel optimization

By Sharon Beilis

4 Common Email Mistakes Made by Affiliate Marketers

When Affiliate Marketers aren’t busy searching for the next hot product to promote or the next cool traffic source to target, they should be…

2 min read

Stay on top of everything that matters in email marketing

By signing up you are agreeing to our Terms of Service
Your data will be handled in accordance with our Privacy Policy

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The Email Marketing Odyssey

How to find the best time to send email blasts

Email Personalization Techniques for Pros

Email Marketing Best Practices to Improve ROI

7 Things that are killing your Email Deliverability

Best practices for using multiple vendors IPs

Advice from the Experts: How to Keep Your Email IP Clean

4 Common Email Mistakes Made by Affiliate Marketers

Stay in touch

The Email
Marketing Odyssey