The world of email marketing is vast, fast-moving and competitive. That means that Email Marketers need to be on top of their game to always stay a step ahead of the competition.
Inefficiencies are rife in our modern workplaces. Our teams are bogged down by processes, technology and the fast paced digital environment, meaning sometimes it’s hard to see the wood for the trees. Inefficiencies manifest themselves in multiple forms, such as skills, resources, software, tools, process, and so on.
An inefficient email marketing operation costs your business money in revenue and wasted time, so a vital way of succeeding in this uber-competitive space, is through tackling inefficiencies within your email marketing operation. That involves setting your team up for success in providing them with the tools they need to succeed.
But it’s not just about what effect these various factors have on your own teams and business – you should also consider the effect these have on your email communications and your end recipients. Whilst time is being wasted elsewhere, your recipient could be craving the tailored, personalized, contextual journey they’re lacking from you. Or worse still, they could be getting just that from your competitors! For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor.
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Whitepaper: Creating a More Efficient Email Marketing Operation
Where your software is concerned, there are ways to align these systems for increased efficiency within your team, especially against key problems such as clunky interfaces or where more than one system is being used to complete one task.
Our Set-Up for Success guide discusses the cost of an inefficient marketing operation, with an overview of what best of breed email marketing could mean for you, as well as the practical benefits of separating your email marketing systems.
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Improve your email marketing operation with Ongage
Some may say break-ups are hard, but separating your front-end email system from back-end one means a more accurate messaging tool for your teams, which means improved efficiency and increased ROI.
Ongage is the ultimate platform for Email Marketers, by teaming up an agile approach with the flexibility email marketers need, by separating the front-end platform from back-end delivery vendors. Sign-up for a free 14 day trial, with access to all features and expert set-up support.
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