How TN Marketing Keeps a Steady 30% Growth Rate and Improves Deliverability
Learn how the Minnesota-based video streaming wonder sends millions of personalized emails every month while optimizing and maximizing deliverability with the Ongage Multi-SMTP capabilities.
30,000
Video segments
18
Websites
170+
Countries
27
Awards
10M's
Members & newsletter registrants
About TN Marketing
TN Marketing is a video streaming service that streams on-demand how-to content, creating and aggregating online brands and communities.
The tools of the +100M email campaign trade
TN Marketing has seen significant gains and growth since it integrated Ongage. They improved their email operation while balancing the costs of their high-volume email campaigns.
Since adopting the Ongage Multi-SMTP delivery system, the company has reported sustainable growth and gains of up to 30%.
“Because we have multiple brands and websites we needed the ability to create a number of sub-accounts / lists within the Ongage platform.
Together with the Ongage Multi-SMTP functionality we managed to create an uplift in our email delivery and engagement metrics, positively impacting cost, performance, and deliverability. This allowed us to increase spending on prospect acquisition while saving on email marketing delivery costs.”
Neil Rice
VP of Technology
@TN Marketing
Multi-SMTP capability for enhance deliverability
TN Marketing discovered that each SMTP provided them different results when sending different types of campaigns. Opting for more than a single delivery vendor allowed them to optimize deliverability rates.
They seamlessly connected several SMTPs to the Ongage platform and, via testing and optimization processes, found the perfect SMTP for each list or campaign, yielding the best results.
Today, TN Marketing circulates over 100 million emails via leading SMTP relays SparkPost and Dyn. They meet subscribers in their inboxes with various newsletters, promotional material, and other valuable content.
Actionable analytics that drive growth
TN Marketing discovered that each SMTP provided them different results when sending different types of campaigns. Opting for more than a single delivery vendor allowed them to optimize deliverability rates.
They seamlessly connected several SMTPs to the Ongage platform and, via testing and optimization processes, found the perfect SMTP for each list or campaign, yielding the best results.
Today, TN Marketing circulates over 100 million emails via leading SMTP relays SparkPost and Dyn. They meet subscribers in their inboxes with various newsletters, promotional material, and other valuable content.
We offer seamless connectivity to 20+ ESPs and SMTPs
How does Ongage deliver this solution?
TN Marketing manages a sizable subscriber base, with different interests and behaviors.
With Ongage’s API, TN Marketing was able to sync data between their data warehouse and the Ongage platform.
This resulted in personalized journeys for each of their subscribers, contributing to an increase in engagement rates and deliverability.
“The technology of the API has been a powerful vehicle for us to feel like we really do control our communications engine. It’s not a black box.
With the Ongage API, we integrated our audience list within Ongage. Now, with the data, we can maintain a great reputation with our IP domains.”
Neil Rice
VP of Technology
@TN Marketing
Citing TN Marketing as the perfect example of Ongage’s capabilities,
VP Growth & Sales Haim Pekel said:
“High-volume mailers frequently spend a lot of time and resources crafting and distributing campaigns. Our system is designed to streamline that burden, cutting the number of resources needed on both ends.
By making it easier to customize and segment campaigns, the content creation process is a lot easier. And by splitting the ESPs, we can improve deliverability and reduce costs. This is what proved to be the real winner in the case of TN Marketing.”
Neil Rice
VP of Technology
@TN Marketing
Dynamic content feeds
Multi-layered segmentation
In-depth analytics
We take our customers’ email marketing seriously
How TN Marketing Achieved a 30% Annual Growth in Revenue
After testing all of the leading full suite email platform solutions, Ongage topped TN Marketing’s list as the platform that was best able to fulfill its needs.
Since signing up with Ongage, TN Marketing has significantly reduced its email send investment while maintaining consistently high deliverability and performance.
Discussing the company’s decision to adopt Ongage, Rice said:
Features like list segmentation, email marketing dashboard, email creative UI, and on-boarding functionality, allow us to improve our performance even today continuously.
Our 30% annual growth rate is connected directly to our ability to send emails with improved inbox deliverability, and reduced cost. It’s a success story for TN Marketing.”
Neil Rice
VP of Technology
@TN Marketing
Want to grow like TN Marketing? Leave your questions below
Login