How Segmentation, Personalization & Dynamic Content Helped Draivi Media Grow With Ongage
Learn how the EU-based performance marketing company uses Ongage’s personalization, reporting, and email automation tools to drive conversions and revenue for their clients.
Headquartered in Helsinki
Solving pains and needs for email marketing agencies
When Draivi Media was established in 2012, it quickly realized that it can leverage email marketing as a channel and connect directly with customers successfully.
After an unfulfilling experience with MailChimp and Active Campaign, Draivi Media approached Ongage to solve their email marketing challenges.
Through the years, Draivi’s work with Ongage resulted in higher deliverability and revenue for all their clients, and the rest as they say, is history.
“Our problem was that the subscribers weren’t centralized in one place. We sometimes noticed performance with one SMTP was lower compared to other providers. It was a hassle for us.
Getting them all into one place, connecting many providers at once was a great solution for us.”
Oula Lehtinen
COO & Co-Founder @Draivi Media
The road for better deliverability
To land in the inbox, Draivi Media had to know exactly how their emails are performing.
As a marketing agency, they send messages from various SMTPs, and each told them a different story about their delivery rates.
With Ongage, this is a non-issue.
Once Draivi Media used Ongage as a centralized platform, they were able to gain a better understanding of each segment’s performance within a specific SMTP, and ISP.
And along with a handful of personalization tools, driving key KPIs like revenue becomes an easier process.
Saving time and money
They say time is money, and for Draivi Media this turned true. Customers are extremely impressed with quick operation ramp-up, and Draivi hit the ground running in a manner of days.
For marketers with no tech knowledge, importing batches of contacts and managing several SMTP relays can be time-consuming. Ongage’s easy-to-use interface has a major impact in terms of time management, by allowing you to easily import customers and operate each SMTP separately.
"There were times before Ongage where we had weeks or months trying to solve a problem of emails not landing in the inbox as they should. With Ongage we were able to apply similar solutions in a matter of days."
Oula Lehtinen
COO & Co-Founder @Draivi Media
Draivi Media are sending millions of emails each month via leading SMTP relays like Amazon SES, SparkPost, Mailgun, Sendgrid, and Mandrill. Managing an operation seamlessly with several SMTP relays is not a small thing, and according to Oula, with Ongage, they found a platform that can centralize everything - from email campaigns to email analytics.
“No matter the case, all of our users are in one place. With Ongage it’s one system,
and you can easily look at the data and make smart choices in your marketing.”
Dynamic content to personalize millions of messages
Long ago, Draivi Media realized that targeted messages, and high quality interactions, mattered.
They set a goal to send highly-tailored emails to users, with content they are actively interested in.
To do so in scale, they started using the Dynamic Content feature, which alone boosted click-to-open rates to a staggering 70%.
If we know that certain recipients are a good fit for certain products, we are able to show these products to them, through a single campaign. All our recipients have customized views.
It increases our revenue and it keeps our recipients engaged.”
If we know that certain recipients are a good fit for certain products, we are able to show these products to them, through a single campaign. All our recipients have customized views.
It increases our revenue and it keeps our recipients engaged.”
Draivi Media’s enhanced deliverability stack
As Oula puts it: “Automation and doing things based on user behavior is much more important than it was 5 years ago.”
When the inbox is flooded with attention grabbing emails, you must stand out.
And that’s exactly what the Ongage’s automation feature-set helps you with. With more relevant and engaging emails, and triggered responses that hits the iron while it’s hot.
Real-time automating:
“We have automated email sequences that go out based on data points and user behavior on our website.
For instance, if they’re filling up some form, their status updates in real-time, which triggers a relevant email automatically.”
Creating highly-targeted journeys:
“We also have time-based events, so if a user registers today, we have emails planned for the next year.
We configured all the types of emails we can send to users at different times, and together with the dynamic content feature and the data points we gathered, if fuels a year long relationship.”
Oula Lehtinen
COO & Co-Founder @Draivi Media
Citing Draivi Media as an ideal example of Ongage’s capabilities, VP Sales, Willie Levy said:
“When you’re sending high-volumes of emails from different properties, you spend a lot of time and resources managing and optimizing campaigns.
Ongage is designed to streamline that burden, making it easier to segment campaigns across the board.
And by offering multiple SMTP relay connections, companies like Draivi Media can onboard new clients quickly, and effectively.
This is what proved to be the real winner in the Draivi Media case.”
Everything you need under one interface
In-depth analytics
In-depth
analytics
Multi-layered segmentation
Multi-layered segmentation
Email automation
Email
automation
In-depth analytics
Email automation
Multi-layered segmentation
Multi-layered segmentation
Email automation
Email automation
“It was the best decision we made, and it was simple”
Draivi Media sampled various solutions for their needs, but none had everything they were looking for as email marketers. The segmentation tools, connectivity to multiple SMTPs, and the people behind Ongage are all key aspects in this long-lasting partnership. Summing up their decision to partner with Ongage, Oula says:
“Ongage is a ready-made-solution for any email marketer. For us, it was an easy choice.”
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