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Data management

By Mark Pekel

What is zero-party data? Plus, how and why to collect it

Zero-party data is the most accurate customer data you can get. Businesses use it to make better marketing decisions and deliver superior customer experiences….

22 min read

Data management

By Melissa Pekel

Zero-Party Data vs. First-Party Data: What’s the Difference?

Gathering data is a crucial part of marketing. Once you have it, connecting with your customers and increasing conversions becomes much easier. In today’s…

5 min read

Data management

By Sharon Beilis

How Data Management Impacts Email Marketing Success

Ongage is proud to announce collaboration with ‘The Relevance Reactor Data Management Platform’ (RRDMP) as part of our mission to improve and enhance the…

1 min read

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Follow posts about Data management

What is zero-party data? Plus, how and why to collect it

Zero-Party Data vs. First-Party Data: What’s the Difference?

How Data Management Impacts Email Marketing Success

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Follow posts about
Data management