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Funnel optimization

By Mark Pekel

Keep the Ones You Have: How to Recognize and Reduce Customer Attrition

When you lose customers through attrition, you lose opportunities for growth. Customer attrition costs you revenue and time and increases your total acquisition costs….

27 min read

Funnel optimization

By Mark Pekel

What Is Email Retargeting and How to Use It to Increase Revenue and Growth

Seismic shifts triggered by consumer privacy regulations are changing the way brands approach audience targeting (and retargeting). With all these changes afoot, what’s a…

26 min read

Funnel optimization

By Mark Pekel

Video Email Marketing: You Can Do That?! Yes, Here’s How (And Why) To Use Videos in Email

Email marketing has come a long way since those first plain text messages made their way across the digital expanse. Today, brands create custom…

30 min read

Funnel optimization

By Melissa Pekel

Mother’s Day Email Marketing 2023: Trends, Tips, Examples, and Subject Lines to Help Your Customers Show Mom They Care

Mother’s Day is a retail opportunity few B2C businesses want to miss. But Mother’s Day marketing isn’t easy. Brands must balance the demands of…

35 min read

Funnel optimization

By Mark Pekel

29 Newsletter Examples and How They Activate Subscribers

Email newsletters connect, inform and convert your subscribers to so much more–but first, they have to get and keep your subscribers’ attention. This article…

21 min read

Funnel optimization

By Mark Pekel

How to Level Up Your Email Copywriting Skills – A Step-By-Step Guide

My D&D dungeon master had unworldly email copywriting skills. I discovered them during a period when we couldn’t meet as a group. He leveraged…

32 min read

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Follow posts about Funnel optimization

Keep the Ones You Have: How to Recognize and Reduce Customer Attrition

What Is Email Retargeting and How to Use It to Increase Revenue and Growth

Video Email Marketing: You Can Do That?! Yes, Here’s How (And Why) To Use Videos in Email

Mother’s Day Email Marketing 2023: Trends, Tips, Examples, and Subject Lines to Help Your Customers Show Mom They Care

29 Newsletter Examples and How They Activate Subscribers

How to Level Up Your Email Copywriting Skills – A Step-By-Step Guide

Stay in touch

Follow posts about
Funnel optimization