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Funnel optimization

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Funnel optimization

By Melissa Pekel

The Abandoned Cart Email Campaign Strategy That Doesn’t Take “No” for an Answer

Online shopping carts are an easy way for consumers to save their favorite selections. But will those consumers remember to come back and purchase…

25 min read

Funnel optimization

By Mark Pekel

Email Subject Line Strategies and Best Practices to Maximize Subscriber Engagement

Email subject lines are a critical inflection point for an email’s success. If your subject line captures subscribers’ attention, you get a chance to…

33 min read

Funnel optimization

By Mark Pekel

Email Call-To-Action Examples: A Guide to the Click Now

Is your call to action such a big deal? Because an effective email marketing campaign should motivate your subscribers to act from copy and…

26 min read

Funnel optimization

By Mark Pekel

Double Opt-In, or How to Create Loyal Customers via Small Initial Commitments

A list populated with double opt-ins is every email marketer’s dream. Customers coming this way are willing to commit and are more likely to…

16 min read

Funnel optimization

By Melissa Pekel

What Is A/B Testing? and How To Identify Winners in Email Marketing

A/B testing is a data-driven method for detecting the reason behind the results. It’s so much more than just finding the right colors for…

26 min read

Funnel optimization

By Mark Pekel

Transactional Emails: Creation, Strategies, Compliance, Design and Copy Wisdom

Transactional emails are a customer engagement opportunity you don’t want to miss. While their primary purpose is practical, there’s a lot more you can…

22 min read

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Follow posts about Funnel optimization

The Abandoned Cart Email Campaign Strategy That Doesn’t Take “No” for an Answer

Email Subject Line Strategies and Best Practices to Maximize Subscriber Engagement

Email Call-To-Action Examples: A Guide to the Click Now

Double Opt-In, or How to Create Loyal Customers via Small Initial Commitments

What Is A/B Testing? and How To Identify Winners in Email Marketing

Transactional Emails: Creation, Strategies, Compliance, Design and Copy Wisdom

Stay in touch

Follow posts about
Funnel optimization